Art for all: inclusive art exhibitions
The project is a proposal for a redesign of the visual identity of 12x12 and design of its website.
12x12 is an annual group exhibition, where all the artworks have the same size, same value and same display on the wall, mixed together, not grouped or identified by artist.
View website
Date
2024
Client
Self-initiated for 12x12
Credits
Photography: all artwork images - copyright from the artists
What I did
Expanding 12x12
Overview
12x12 has grouped a surprising number of artworks and artists under equal pretences over the years, welcoming new and established artists alike.
It has also been expanding its location and number of visitors. Nevertheless, communication is done mostly through social media and some news media outlets.
Under the same blast of colour
The Brand
The logo I had designed for the first editions was maintained. Filtering with colour, and giving a major relevance to the numbers 12 intends to mirror the 12x12 mission and values, and it refuses to enhance any of the art pieces displayed in particular.
The website is a unique space for all the artists who created 12x12 and for all new artists to come.
The result
Project on GitHub
The project was selected as a finalist in the Step by Tech program 2023, by FUTURE OF WORK (Lisbon City Council).
To learn more about the iterations made, since the project started, check the project on GitHub.
Fill the void through the year and take 12x12 beyond social media.
What next
1
Main goals
Fill the void between the annual editions.
Call for new applications
Summarise the project to those not familiar with it.
2
The difference
Website that makes 12x12 less dependent on social media
Information more friendly to newcomers
3
The future
Make applications more agile directly on the website.
Expand the website, including an archive about participating artists and past editions.
